VALJUES is not just a brand, but a statement. Founded by the two creative minds Jennifer and Heidi, this Cologne-based fragrance manufacturer was born out of the vision of reinterpreting perfume as an art form and an expression of one's own personality. Their handmade, vegan and gender-neutral fragrances set new standards in the world of perfumery and reflect the values that the founders pursued from the beginning.
The vision behind VALJUES
For Jennifer and Heidi, it was clear from the beginning that VALJUES should be more than a conventional perfume brand. Their goal was to create a brand that not only produces fragrances, but captures emotions and memories in bottles. Fragrances that allow wearers to celebrate their most personal moments and express themselves free from conventions.
This philosophy is reflected not only in the quality and careful production of the fragrances, but also in the variety of the collections, which offer a suitable accompaniment for every moment in life. From the rebellious "6 | Six" to the relaxing "12 | Twelve" - VALJUES fragrances are as diverse as life itself.
The values of VALJUES
What makes VALJUES special is the founders' dedication to ethical and sustainable practices. All products are vegan and gender-neutral, meaning they are aimed at everyone, regardless of gender or societal norms. These values are deeply rooted in the brand's DNA and reflect an awareness of the environment and society that was particularly important to Jennifer and Heidi when they founded VALJUES.
The collections – fragrances that tell stories
The various fragrance lines from VALJUES tell stories that life writes. The "Whipped & Creamy" collection seduces with creamy, vanilla-based accords, while the "Clean & Silky" range provides a feeling of freshness and security with gentle cashmere notes. Each perfume is designed to underline the personality of the wearer and make them feel completely themselves.
With VALJUES, Jennifer and Heidi have created a brand that goes far beyond the production of fragrances. Their passion for art, ethics and individuality is reflected in every aspect of VALJUES. This young, innovative brand shows that perfume can be more than just a scent - it can be a connection to your own personality and an expression of your inner values. If you are looking for a fragrance that tells your story, you are guaranteed to find it at VALJUES.
